Yelena was born in Kiev, Ukraine, and came to the United States in 1993. All her life she had a passion for fashion, having a great sense of appreciation for beauty, elegance, and authentic style.

Constantly traveling around the world, she would always find unique fashion pieces to take home with her, to New York: Aztec inspired jewelry, crafted by hand in Colombia, Swarovski crystals encrusted Capri sandals, just to name a few…

Frequently being stopped on the streets of New York and asked where her outfits came from, she decided to establish Yelena NY; a brand whose philosophy is to bring a unique mix of fashion products, composed of popular European designers never heard of in the United States. The merchandise selection presented by Yelena NY offers both, luxury high-end footwear, such as python pumps; and casual, yet elegant pieces, such as bold rain boots and classic flats.

The first collection of Yelena NY was launched in May 2011 and was called “From Capri to the Carlyle”. For the first time the NY fashion audience was introduced to one of a kind hand-made sandals and jewelry from the Island of Capri, encrusted with Swarovski crystals, - a design collaboration between Yelena and Italian footwear companies.

For the cold season of Fall-Winter’2012 Yelena designed an impeccable line of fur accessories from edgy leg warmers to chic headpieces to keep New Yorkers warm and stylish!

Yelena is a strong believer that an outfit that is well put together can make any woman feel confident and happy!


 “Bringing confidence and happiness to women every day!”






Yelena and Jon Voight


Yelena and Roberto Cavalli


As seen in The FashioniStyle